Autumn Brilliance® Serviceberry

Autumn Brilliance® Serviceberry

Amelanchier x grandiflora ‘Autumn Brilliance’ PP5,717

Description & Overview

An upright, heavily branched tree, the Autumn Brilliance® Serviceberry provides four seasons of interest with its showy flowers, edible fruits, fall color, and bark. It’s a great choice for spaces requiring a smaller stature plant and is available as a single stem or multi-stem tree or shrub-form tree.

Core Characteristics

Wisconsin Native: No – Variety of North American Native
Mature Height: 20-25 feet
Mature Spread: 20-25 feet
Growth Rate: Moderate
Growth Form: Upright, rounded small stature tree, single or multi-stem
Light Requirements: Full Sun to Partial Shade
Site Requirements: Adaptable to most sites except consistently dry soils.
Flower: White
Bloom Period: April
Foliage: Emerges bronze-purple, becomes blue green as season progresses
Fall Color: Orange-Red
Fruit Notes: Purple Berry

Suggested Uses:

An excellent small-stature tree, the Autumn Brilliance® Serviceberry does well in constrained spaces with less-than-ideal light conditions. It works well in woodland gardens, small yards, or where height is restricted by utilities. While tolerant of most site and soil conditions, Autumn Brilliance does not do well with soil salt or areas with poor drainage. Tolerant of shadier conditions, it flowers best when it receives at least four hours of sunlight.

Wildlife Value:

Birds will feed on insects when the tree is in bloom, but the real show begins in June when the fruit matures. Expect to see Orioles, Bluebirds, Cedar Waxwings, Scarlet Tanagers, Northern Flickers, and Robins feasting on the berries in midsummer.

Maintenance Tips:

Autumn Brilliance® Serviceberry should be maintained based on its growth habit. Single-stem trees should have their suckers removed promptly to maintain their single trunk habit. Multi-stem trees can be left to grow naturally but can also be shaped with thinning cuts.

Although a durable plant, Autumn Brilliance® Serviceberry struggles with intense heat and drought. Watering in periods of high temperatures and winds will keep the tree healthy and vigorous throughout the season. A nice mulch ring will also help retain moisture and protect roots from drought conditions.

We invite you to check out the Arborist For Hire lookup at the Wisconsin Arborist Association website to find an ISA Certified Arborist near you.


Autumn Brilliance® Serviceberry has improved resistance to rust and leaf spot. Aphids can sometimes be a problem, deforming leaves and creating powdery mildew on lower foliage or plants. Fire blight and canker can also damage the tree when stressed. The easiest way to protect the Autumn Brilliance® Serviceberry is to maintain its vigor, providing it with enough (but not too much) moisture and nutrients while avoiding unnecessary damage to the tree from lawn mowing or deer rub.

Leaf Lore:

Autumn Brilliance® Serviceberry is a hybrid between A. canadensis and A. laevis, selected for its excellent fall color and improved disease resistance. Serviceberry is also known as Juneberry, as June is the time of year when the fruit typically ripens. If you can beat the birds to the fruit, serviceberries make excellent jams and pies! Some say the taste of the berries is a cross between a blueberry and raspberry.

Companion Plants:

Autumn Brilliance® Serviceberry makes an excellent small-scale specimen, so use it either as a focal point in a small space or as a companion to larger trees. Oaks and Maples contrast nicely with the Autumn Brilliance® Serviceberry’s size and form. Alternatively, you can mass shade plants like Hosta, ferns, or even Fritsch Spirea beneath to create a sea of foliage for the Serviceberry stems.

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